Looking for some finger licking good fried chicken? You can just ask Google to place an order, right now only available in Canada.
Canadian locations of Kentucky Fried Chicken (KFC) will be launching a pilot with Google – to offer seamless online food ordering through Search, Maps and Assistant.
Google users in Canada who search for their local KFC location on Google Search or Maps will now see an “Order Online” button. Users will then be able to place an order for delivery or pickup and pay for their order using Google Pay without having to leave the Google platform.
Users of Google Assistant can say, “Hey Google, order food from KFC,” to place a pick-up or delivery order from the restaurant. Google Assistant will save previous orders and users can say “Hey Google, order food again from KFC,” to re-order their favorites.
It is unclear which delivery company will partner with KFC on voice deliveries, but the company does work with SkipTheDishes and runs their own delivery services in Canada.
Google added functionality for users to order food directly through its platform last year and is compatible with third-party delivery services, including Postmates and ChowNow.
With the addition of Google-based ordering and with other digital initiatives, KFC’s Canada division has the goal of digital sales exceeding offline sales by 2022.