Trader Joe’s has partnered with life skills app Magnusmode to offer special branded cards that help shoppers with autism and other cognitive and intellectual disabilities navigate its stores, according to a press release.
Although millions of U.S. consumers consider grocery shopping to be a routine experience, individuals with autism and other cognitive and intellectual disabilities can find the process to be an overwhelming mix of information and sensory cues.
How does the Magnusmode app work?
The app contains five card decks that highlight different parts of shopping, like the sensory experience inside stores and checking out. The digital cards are made to help guide users through tasks they might otherwise find overwhelming.