Uber is launching a new feature starting on New Year’s Eve. Drivers in four cities will be given glowing beacons that attach to the windshield. You can select the color that you wish for the beacon to project in the Uber app. This will make it easier to pick out which vehicle is your ride. The program is intended to help the visually impaired and people who can’t distinguish their ride in a crowd of cars. Uber is also adding more detail to the vehicle description in the app. You will now be provided with the color of the car that is coming for you in addition to the license number, model, and the name and picture of your Uber driver.
The beacon program will start in Miami FL, Denver CO, Nashville TN, and Newcastle England. More cities will be added in 2017.
