When she was a graduate student in her native Bulgaria about five years ago, Kristina Tsvetanova was once asked to help a blind friend sign up online for a class. Understanding why he could not do so opened her eyes to the lag in technological innovation to benefit blind and visually impaired people.
Tsvetanova, who went on to earn a bachelor’s degree in industrial management and a master’s in engineering, knew that she had stumbled onto an untapped opportunity.
“I realized that there was a gap in the market and a business opportunity in developing technology to provide access to content and services for the blind,” she said. “I am a second-generation entrepreneur, my father taught me to take risks.”