Fitz Frames is launching out of beta to offer affordable, custom-made glasses for families, and in particular, for children.
Fitz Frames, which has raised $2.5 million in seed funding, was founded by Heidi Hertel and is led by CEO Gabriel Schlumberger. The company declined to disclose its investors, but shared that it was a mix of angel and institutional investors.
Hertel started the company after taking her children through the process of buying glasses with little to no success.
Hertel cites two main problems with buying glasses for children: 1 – There isn’t much selection around style for kids, and 2 – Glasses are made for kids and adults with little variation in size for kids who are in-between.