COOL BLIND TECH

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Herbal Essences

New Partnership Between Herbal Essences and Be My Eyes Makes Hair Care More Accessible

Herbal Essences is already front runners within accessible hair care, by making their shampoo and conditioner bottles distinguishable by touch. Now, they are taking the next step by offering Be My Eyes users free, live video support from their hair care experts.

Have you accidentally washed your hair with conditioner? It’s something we’ve all done once or twice. With so many shampoo and conditioner bottles being completely identical, distinguishing them from each other is not easy for everyone, whether you’re in the shower or at the store. This problem gave rise to a simple solution, which Herbal Essences announced in 2018: tactile markings on shampoo and conditioner bottles. read more

Herbal Essences Introduces Tactile Bottle for Visually Impaired Consumers

Hair care brand Herbal Essences has introduced a new bottle design to help visually impaired consumers. Designed by Sumaira Latif, P&G’s Special Consultant for Inclusive Design, the bottles will feature tactile indentations to differentiate shampoos and conditioners.

Latif, who is blind herself, has been with the firm for over 18 years and worked with other visually impaired consumers to create the products.

“Imagine the daily challenges, like choosing matching clothes in the morning or simply taking a shower after a long day,” Latif said. “As a blind person, you must do these things using touch rather than sight. You don’t really know which bottle the shampoo, conditioner, or soap is, you have to get creative. It was important that we invent a feature, a universally recognizable tactile feature, which would work for people who haven’t had the opportunity to learn braille.” read more

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