After barely a month on the market, Focals are getting a major price cut just ahead of new pop-up shops hitting the West Coast. In an effort to better align with what people expect to pay from their glasses, North is cutting the price of Focals to $599. That’s a $400 cut from the original $999 price tag and for those who ordered early, the company is even giving out refunds for the difference.
The base model Focals run $599, but that price goes up when you add on extras. Prescription lenses, for example, cost an extra $200 while premium lenses and alternate colors add $100 each. The new prescription lenses are available to fit a range between −4 to +2 SPH and 0 to − 2 CYL. Users who need these lenses simply upload the data before getting fitted for a pair of Focals.