Hair care brand Herbal Essences has introduced a new bottle design to help visually impaired consumers. Designed by Sumaira Latif, P&G’s Special Consultant for Inclusive Design, the bottles will feature tactile indentations to differentiate shampoos and conditioners.
Latif, who is blind herself, has been with the firm for over 18 years and worked with other visually impaired consumers to create the products.
“Imagine the daily challenges, like choosing matching clothes in the morning or simply taking a shower after a long day,” Latif said. “As a blind person, you must do these things using touch rather than sight. You don’t really know which bottle the shampoo, conditioner, or soap is, you have to get creative. It was important that we invent a feature, a universally recognizable tactile feature, which would work for people who haven’t had the opportunity to learn braille.”