Rice Krispies Treats have been enjoyed by young children over the years. But, as Kellogg’s recently realized, the sweet treat wasn’t as universal as they had originally thought.
Last year, the brand launched writable wrappers, which allow parents to jot inspirational messages on the individually packaged bars. However, as the company’s website indicates, numerous American schoolchildren are unable to experience such handwritten notes, as 62,000 are blind or low-vision.
As part of Kellogg’s recent dedication to ensuring that the brand maintains an inclusive environment for current and future employees with disabilities, and supporters of those who are disabled, the company launched its “Love Notes” campaign. Developed in combination with Kapable, Kellogg’s Business/Employee Resource Group, the campaign features a special update to its writable wrappers packaging: Braille stickers and recordable audio boxes.