2018 saw a nearly doubling of the percentage (41%) of households that have some form of voice-activated speaker, with the vast majority being Amazon’s Echo.
Alexa’s skills
One of the reasons Amazon’s Echo is so popular is that you can expand its capabilities by enabling skills, which are like apps for your smartphone. There are over 60,000 skills currently available, and the number continues to grow each day.
One of the potential trade-offs when you start enabling skills is that because they’re typically third-party tools, you can be sharing personal information such as street address, phone number or email address with those third-parties without even knowing it.