Narrative Label has been developed in Italy to help the blind and partially sighted access product information in-stores.
The label is the work of Italian food-tech start-up Sistemi e Servizi di Precisione (SISSSPre), and was developed in collaboration with the Blind and Visually Impaired Union of Calabra and the Council for Agricultural Research and Agricultural Economics Analysis (CREA).
Called the ‘Narrative Label’ and founded on a software platform consisting of photos, videos, texts, and voice narration, the project enables the blind and partially sighted to access product information in-store.