Seat and Noveto are testing a revolutionary new technology that could change the way we listen to music in cars. The new system enables sound to be generated directly to the ear of each individual passenger, enabling the shared car to become a much more personalized and convenient experience for everyone.
Noveto, Seat’s partner in this project, has developed the world’s first “dynamic focused sound” system. This unique technology delivers a high-quality audio experience to each individual within the car without isolating them from their surroundings or bothering others within the vehicle.
The solution would enable the Driver sitting in the front of the car to listen to their choice of music while the passengers sitting in the back listen to their onscreen entertainment, all at the same time, and without the need for headphones.
Noveto has assigned a dedicated team to integrate this technology within a Seat vehicle. The goal is to demonstrate that the Noveto solution can successfully be integrated and experienced within a production vehicle. More specifically, the team will demonstrate specific use cases such as the driver being able to manage incoming calls while another passenger simultaneously listens to their selected music.
Seat Digital Officer Fabian Simmer and Head of Business Development Arantxa Alonso, alongside Noveto’s Chairman Daniel Jammer and Tomer Shani, have signed the agreement sealing the launch of the project that aims to present its conclusions next December. Champion Motors Ltd., the brand’s importer in Israel, is also closely collaborating in the project.
This recently launched project stems from Xplora, an initiative aimed at promoting relations with new technology and mobility-related Israeli startups and stakeholders and identify innovative projects that in the future could lead to new solutions and business models for Seat.
The collaboration with Noveto is the first of 8 business opportunities that Seat has been entertaining since June this year, once the initial stage of the Xplora project has ended.
The team has made successful progress in terms of selecting projects and partners that could become a real opportunity to generate solutions applicable to Seat vehicles.
With the concept test now underway, the creation of this initiative and its real impact on the process of creating a car, as well as the different solutions that will shape future mobility are proving to be a demonstrable success.
