Seat and Noveto are testing a revolutionary new technology that could change the way we listen to music in cars. The new system enables sound to be generated directly to the ear of each individual passenger, enabling the shared car to become a much more personalized and convenient experience for everyone.
Noveto, Seat’s partner in this project, has developed the world’s first “dynamic focused sound” system. This unique technology delivers a high-quality audio experience to each individual within the car without isolating them from their surroundings or bothering others within the vehicle.