Starbucks Corp. is partnering with a technology company to make it easier for customers with vision problems to shop its stores.
What company did Starbucks partner with and what do they do?
The coffee giant has partnered with San Diego-based Aira Tech Corp. to offer customers free access to Aira, a service that connects blind and low-vision people to remotely located agents who share visual information through an app. The service is now available in all company-operated and licensed Starbucks stores in the United States.
What kind of experience can a customer expect with the Aira app?
When a customer enters a Starbucks, they can open up the Aira app, which is free to download for iOS and Android. The customers will then be connected with someone who can see their surroundings through their phone’s camera and provide needed descriptions, from describing the items in the pastry case to reading in-store signs to finding amenities such as the restroom.